Today’s version of the website logo is a product of our staff. I sent them a MS Publisher mock-up of the logo and they did some work to recolor and rearrange the text, they also added the journey road back to the graphic, and removed the byline.
The arrows that I injected into the byline suggested a linear progression and also created the impression that to really serve Christ you had to go somewhere. There are plenty of opportunities to serve where we are. Perhaps this is best said by my wife’s tag line on her email:
Bloom Where You’re Planted
I was not surprised. Sometimes the best way to flesh out an idea is to put something out there, something evocative and see what happens. So for now, we have removed the byline. We are convinced that as we move forward in the visioning process, we will revisit this ground and will evolve the logo as we go.
The concept of Connect/Grow/Go is not a bad one. We are going to switch out the word Go with the broader term of Serve. We’re going to see if there is another way to present this concept and maybe blend it with some ideas taken from Linda’s material on the Balanced Life Of A Growing Disciple.
Stay tuned. There is more to come.
